Internet Marketing Mistakes You May Be Making Without Knowing It
Everyone makes mistakes, but some mistakes can prove more costly than others. When it comes to internet marketing, there are a number of mistakes that many businesses make online without even knowing it. This is understandable, especially if this is your business’ first foray into the world of online marketing. However, these mistakes can hurt your business a lot in the long run. If you want your business to get off on the right foot when marketing online, make sure you’re not making any of the following mistakes.
Common Internet Marketing Mistakes
Sounding like everyone else.
You want to tell your customers why you’re different from your competitors. What makes you stand out from the pack? This is the kind of thing that people will notice.
However, lots of businesses make the mistake of sounding generic and using the same old tired rhetoric that other businesses in their industry use. The only thing this does is tell potential customers that there’s nothing about your business that stands out. Don’t be afraid to stand out! In fact, it’s encouraged!
Not building relationships.
Today, the world of internet marketing is all about building relationships with your customers. People don’t want you to talk at them with corporate speak and jargon. They want you to talk with them and build a real relationship built on trust.
Not giving people the information they want.
The big word in internet marketing is content. Content marketing is essentially the idea of marketing to consumers by providing them with content they need and are actively searching for online. For example, if you’re an HVAC company, you might write a blog post about tips for saving money on your cooling bills. This gets back to the previous point, because this is how you start to build real relationships online. By providing people with useful, relevant content, you’re showing them that you’re a trustworthy source of information.
Being too salesy.
In the same vein as the previous points, one of the biggest mistakes businesses make in online marketing is sounding too salesy on their websites, social media accounts, and email marketing campaigns. That’s not to say you shouldn’t try to make the sale, but remember that content and the sharing of information is what’s really driving brand growth these days. If you’re giving people what they want in terms of content, you won’t even have to try too hard to make the sale.
Not interacting with people on social media.
Ok so you have Facebook and Twitter. But are you using them to engage people? You need to be taking advantage of these platforms to talk to people on social media. Engagement is key in building trust, relationships, and your brand online.
How can an internet marketing company in Baltimore help?
Adventure Web Interactive is an internet marketing company in Baltimore that can help you create a comprehensive online marketing strategy. Contact us today to learn more! Call 410.788.7007.