Ingredients for a Customer-Friendly Facebook Page

For any business that wants to create a social media presence, it is essential to have a solid Facebook page. Other than a website, a business Facebook page is like the foundation of online interaction with your audience. So it’s highly important that you create a Facebook page that can appeal to customers. Here are a few tips for making your business Facebook page as customer-friendly as possible.

Relevant Content

The bulk of your Facebook page should offer interesting content for your audience. This can include videos, posts, photos, and more. The key is to make sure that your content related directly to your business. If your content doesn’t have anything to do with your industry, then it will confuse potential customers as to what your business is about, and it certainly won’t do you any favors in terms of marketing. Making promotional videos, adding photos with interesting facts about your field of expertise, and linking back to blog posts on your website are good examples of relevant content.

Contact Information

When creating any Facebook page, there’s always the option to enter your contact information. For a business, it’s in your best interest to flesh out this area as much as possible. In addition to your business phone number and website, you should also include links to your other social media channels as well as your business address and hours of operation. Making it easy for your customers to get in touch with you is an attractive feature. Also, be prepared for customers to reach out to you through Facebook’s Messenger. Messaging through Facebook is a great tool for customer support, like answering questions. You can even prepare an auto-response when you are away from the computer to let people know that you will get back to them soon.

Exclusive Promotions

More customers are attracted to liking and following a business page when they see deals and promotions that they can’t find anywhere else. Facebook is a great platform for featuring these exclusive promotions. You can encourage your social media audience to share your page with their friends and tag you in their posts when you incentivize it with an online discount offer or entry into a contest. You don’t have to make these kinds of offers all the time, but they are very effective each time that you do.

Adventure Web Interactive Can Transform Your Social Media Marketing Presence

For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.