How to Make Your Social Media Posts More Accessible
As the world of social media stretches across the boundaries of different user cultures and communities, you need to make your posts are as accessible and engaging as possible. In other words, you should strive to make your posts as diverse as the world outside the Internet. Finding more than one way to reach your customers through your social media posts will make a noticeable difference, both in the amount of traffic you generate, and the respect and appreciation you earn from your community, both online and off.
The Importance of Accessibility
By not making your social media posts more accessible, you run the risk of losing a huge chunk of potential followers. No one wants to feel left out or excluded, so don’t let that happen on your social channels, even if it is by accident. Be as clear as you can when you present your latest bits of information, and be aware of what could be seen as exclusionary. This can help you make your posts easier to understand.
Make Text More Readable
Start by making the text more readable. By making sure your text is readable, it’s easier on users who depend on screen-reading technology or for those users who are still learning English or the main language that you are communicating in. Don’t overdo it when you need to use capitals since these can throw off your readers. Also, make sure the font that you use is plain and easy to read, especially when it comes to font size. This is especially important for any images that you plan on attaching to your social media posts.
Use Different CTAs
Using a CTA, or a call to action is another useful way to engage your audience. Use more descriptive ones, such as “learn more” or “subscribe” instead of simply putting “click here.”
Caption Your Videos
Although videos are a great way to reach out to your followers and drive up engagement, you need to provide closed captions. These captions should accurately reflect all of the speech and sound effects in the video that you present. Captioning is especially helpful for users who are hard of hearing, although other users will be glad that you have it enabled as well.
Social Media Tips From Adventure Web Interactive
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