How to Make Marketing Videos for YouTube

One of the best marketing mediums is through video, and there are several reasons why your business should take advantage of YouTube. It’s a free and easy-to-use platform that can reach millions of people across the country. When you have the ability to link to quality videos in your other social media channels, you have a powerful marketing tool. But the quality of the video itself is perhaps the most important aspect. Here are some ways to make sure that your marketing videos turn out just right.

Keep it Steady

Step one to shooting a great video is making sure that your picture is stable. A video shaky, unsteady camerawork is hard to watch and can even lead to nausea. Fortunately, there are several options for steadying your shot, from a tripod, to simply resting the camera on a sturdy stool or table. Remember that, while a tripod is the standard, if you go for a lower budget option you want to keep and eye on your camera to prevent it from being knocked over or broken.


Another thing you need to get right for good quality videos is your focus. The sign of an amateur is having a video that is out of focus. If your camera has an autofocus setting then that is a good place to start. However, you should also look carefully at your manual focus settings in your camera’s manual. Once you know how to control adjusting the focus on your camera it becomes much easier to make your video just right. The best rule of thumb is to pick on subject to be the main focal point, such as the main person talking in your video, and then make sure that is in focus.

Different Angles

It’s important to keep your viewers engaged in your video so that they will see the different features of the products or services that your business offers. One way to hold their attention is to use more than one angle when you film your video. For example, if you have just a straight-on view of a person talking, then it can get a little boring. But you can film the same thing in profile and edit different parts of the video together so that little bit of change will keep the video looking fresh.

Get Plenty of Footage

Lastly, you should always film more footage than you plan on using. It’s not unheard of to have an hour’s worth of footage for a video that’s only five minutes long. The reason why is that you want to get several different takes in case you have mistakes that you want to edit out later.

Adventure Web Interactive Can Help You Create Quality YouTube Content for Your Business! 

Keep up with our blog every week to learn about the latest in social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks. We offer incredible internet marketing and web design solutions, from blog writing to social media management. Contact us to see what we can do for your business today!

Follow us on Facebook, Twitter, LinkedIn, and YouTube for more information about website design and social media marketing.