How Should You Be Using Instagram Stories?

Instagram Stories

Are you taking full advantage of Instagram Stories? It’s a more powerful marketing tool than you may know.

If you’re an Instagram user, you’ve likely already seen the Instagram Stories feature. It lets you put photos or videos on display for any of your followers to see for only 24 hours, at which point it will be removed from your story. Posting videos and photos directly to your page is an important aspect of Instagram, but if you’re not taking advantage of Instagram Stories, you’re missing out on an opportunity. Today, we want to look at a few ways to use Instagram Stories as a marketing tool.

Use Fan-Made Content

Got a product that your fans like to show off? This is especially easy to find if you have a specific hashtag you can use, but either way, highlighting what the people who use your product look like is a great way to get your name out there. Just make sure they’re okay with you reposting their photo or video before you do so.

Get Behind the Scenes

If you’re hosting an event, a staged picture or video might be a great way to show it off, but it’s not the only way. In fact, one of the biggest benefits of stories is that it’s great for unpolished content that you wouldn’t want to stick around but can go a long way in humanizing your brand. Backstage clips of setting things up or preparing for an event are a great way to show what you’re all about.

Time Sensitive Material

Offering a deal that only lasts for a certain time? Running a flash sale that only takes place for a few hours? Stories are often the best way to let your customers know about this kind of thing. Not only does it make sense since, like the promotion, the story itself only lasts for some time, but it also keeps people coming back to your page and waiting for more content if they know you do special deals like this.


If there’s some element of education to your product or service, it’s always nice to spread some of that information when you can. Keep it short and to the point. If you work in any kind of maintenance industry or home repair, it’s also a great tool to show what happens when mistakes are made and professional help isn’t called in when it should be.

Social Media Tips From Adventure Web Interactive

Keep up with our blog every day to learn about the latest in social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks. We offer incredible internet marketing and web design solutions, from blog writing to social media management. Contact us to see what we can do for your business today!

Follow us on Google+, Facebook, Twitter, LinkedIn, and YouTube for more information about website design and social media marketing.