Read Thoughts on the Future of eCommerce From Adventure Web’s CEO
Adventure Web’s CEO and President, Craig Kahl, was recently featured in Retail Today’s online magazine The State of eCommerce 2023. This issue features a number of web design and online commerce industry leaders sharing their thoughts on what this next year may see in terms of challenges but also developments in the eCommerce world. Read an excerpt below:
The use of artificial intelligence (AI) and machine learning in eCommerce is also on the rise. These technologies are being utilized to personalize the shopping experience by making recommendations based on a customer’s previous purchases and browsing history. AI is also helping to optimize supply chain management and logistics, to improve efficiency and reduce costs.
The AI used in the Google Display Network and TrueView Ad Network on YouTube allows agencies like AWI to hone in on your target audience. We can then deliver ads geared to generate clicks from consumers that have already shown an interest in your products as demonstrated by their user habits online.
One of the biggest challenges facing eCommerce in 2023 is the issue of counterfeits and knock-off products. Now that setting up an online store is relatively easy, it has become easier for unscrupulous individuals to sell fake goods, often at a fraction of the price of the real thing. This not only harms the brands whose products are being imitated, but it can pose a risk to consumers who may be purchasing low-quality products without realizing it. Governments and industry organizations are working to crack down on this problem, but it remains a significant challenge worth considering.
You can read the entire article through this link. You may also read more thoughts from Adventure Web published weekly on Retail Today’s website. Our most recent post describes the impact a blog can have on a store’s website, and can be read here. Keep visiting Retail Today and Adventure Web’s weekly blog to stay up-to-date on the latest eCommerce and web design trends and industry developments.