Four Tips to Become More Social Media Savvy

Here are four tips you should consider to ensure that you’re getting the most out of your company’s social media accounts.

If you own a business, you probably have some idea just how important social media is to marketing and advertising your company. Of course, having “some idea” doesn’t always mean you know how to use social media in a way that is productive while staying true to your company’s brand. If you’re not using social media to its fullest extent, you’re putting your company at a disadvantage against the competition. However, it can be intimidating and sometimes frustrating if you’re not familiar with all the right tools and techniques. Here are four tips you should consider to ensure that you’re getting the most out of your company’s social media accounts.

Know Your Brand

Understanding your company’s own unique brand is essential when creating your social media accounts. The first step is deciding who exactly you want your audience to be. Are you trying to appeal to a younger crowd? Snapchat, Instagram, and Tumblr are great choices to appeal to millennials, where you might want to choose LinkedIn or Pinterest for an older generation. Facebook and Twitter are of course the two biggest social media platforms and generally appeal to all types of audiences.

Engage and Interact with your Followers

One of the biggest mistakes people make when posting on social media is treating it as a broadcasting platform rather than a place to gather feedback and engage your followers. Occasional advertisements are fine to post, but try to focus instead on posts that communicate, rather than broadcast. Give your audience content that will both inform and entertain them. If they don’t find it interesting, they will scroll right past. Use social media as a tool to build relationships with your customers!

Have a Plan for Your Social Media

How do you expect your company to benefit from its social media accounts? Do you want to increase sales? Gain more followers? Get more visitors to your website? Remember to stay focused and make posts that will be productive towards meeting your own personal goals.

Consider a Professional

Social media marketing can be time-consuming and even stressful if you aren’t familiar with the practice. Do you need help maintaining your social media accounts? Call on the experts at Adventure Web Interactive! Our talented team of writers understands the needs of a wide range of clients and has expert knowledge of SEO. For a free consultation, contact us online or over the phone at 410.788.7007 or 866.488.8644.