How to Create More Readable Content
When it comes to marketing, it’s all about user experience. The better experience a user has when they interface with your content, the longer they are likely to stay on your website and the more likely they are to return. Readable content is essential for creating this great user experience. Readable content is simply content that is easy to understand and navigate. When you consider the fact that the average amount of time that a user will spend on a single web page is around 28 seconds, it becomes important that the most important content can be easily gleaned in this short amount of time. So, here are some tips for making your content more user-friendly.
Teachers often tell their young students to break a word into chunks until they can can read the word as a whole. The same psychology applies with internet content. Rather than presenting a whole block of text, you can break up your text into sections. For instance, this blog is broken up into three sections so that the user can easily see what this blog is about and even skip to the section that interests them most.
Using the Yoast plugin for WordPress, you can analyze your content’s effectiveness and readability. One of the ways Yoast analyzes your content is by giving it a Flesch-Kincaid score. The Flesch-Kincaid score is based on how difficult your content is to read. If you present your reader with difficult words, words that have multiple meanings, or long, trailing sentences, you’re making it more difficult for your reader to understand your content. If you have difficult content, readers are more likely to give up on the text and click out of your site. Keep sentences short. And try not to use incomprehensible and verbose terminology.
Finally, the last way to make your content more accessible is to have thoughtful web design. This has less to do with writing the content than it has to do with presenting it. The basics of user-friendly web design are simple: distinguish hyperlinks from the text, choose a readable font, and make web navigation easy. You can even go further by making special considerations for your audience. Are you an eye doctor? Make sure the colors on your site are easy to see for those who are colorblind. Do you run a nursing home? Make sure your text is big enough to be easily read by senior citizens. Writing and design work hand-in-hand to attract and retain your customers.
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