3 Content Marketing Lessons The Super Bowl Can Teach You


superbowl sunday content marketing

It doesn’t matter if your team is winning or losing. On Super Bowl Sunday, everyone can agree on watching the commercials! Why? Great content marketing.

There is only one special, momentous occasion each year in American culture that gets people genuinely excited about watching commercials. Generally, people go to great lengths via cost or time to avoid commercials altogether by using their DVR or live streaming. However, that doesn’t happen on Super Bowl Sunday. Let’s talk about three content marketing lessons you can learn from the marketing strategies surrounding Super Bowl advertisements.

Clarify Your Message

Some Super Bowl ads are more confusing than others. But in a time slot that small (similar to the amount of time someone might be seeing your online content before deciding to drop out or keep reading), your message should be clear and concise. What good is your content or message if the person on the other end doesn’t understand its purpose?

Humor Your Audience

People look forward to Super Bowl ads because they know they are going to be the best of the best. They look forward to being impressed, or at the very least humored. How do you think those cream-of-the-crop ads made it to those air times? Creativity and humor! Even if the content you are pushing is technical or borderline boring to the average person, give it something humorous or quirky to make it stand out without discrediting it.

Know Your Audience

How can you humor your audience if you don’t know who they are? You can’t. Well, you can, but it might just be by accident. And everyone knows all great marketing happens on purpose, whether the user realizes it or not. The Super Bowl is one of the most watched programs in TV history, catering to millions of viewers. When Budweiser markets a Super Bowl ad about not drinking and driving (because you need to make it home to take care of your adorable puppy) – they are targeting the right audience, since going out and drinking alcohol is an undeniable part of some Super Bowl experiences. Your content should engage, educate, humor, or (in Budweiser’s case) pull at the heartstrings of a clear, defined audience.

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