Considering the Etiquette of Social Media Marketing
In any social interaction, there are some general etiquette guides that you’ll want to follow. This is even true of social media marketing, where using social media platforms isn’t as easy as it may seem. There are certain courtesies and customs that ought to be followed if you want to make a good impression on your audience. With a public platform like social media marketing, it’s very important to maintain a consistently well-mannered image.
Respond to Comments
People expect businesses to respond on Twitter pretty quickly. In fact, according to Econsultancy, 72% of customers with complaints expect to be responded to within an hour. Simply by having social media accounts, you’ve created a direct line to your brand and folks expect that you’ll use it. Be sure that every message gets handled because ignoring a negative review can mean bad news for your company. Sometimes you can turn someone’s entire experience with your business around by responding to them timely.
Don’t Trash Talk
You’re always going to want to play nice with your competitors. It isn’t just a means of establishing a good working relationship with those brands, but it also shows your followers that you’re respectful and not just some titan out there to make money. If another brand calls you out, take time to respond to their comments and consider what you say before saying it over social media.
Don’t Go Follow Crazy
It can sometimes be tempting to follow as many people in a scattershot approach, hoping that they’ll reciprocate and follow you back, eventually resulting in a sizable audience. In theory, it’s not a bad approach, but oversaturating your feed with useless content can end up being a hindrance. Your follower count does matter but only with context in mind—if you’re not reaching your particular audience, then you’re not doing yourself any favors.
Give Credit Where Credit is Due
Sometimes, social media marketing tends to recycle a lot of content. That’s absolutely fine as long as you’re not opening the can of worms that is plagiarism and copyright infringement. It’s important to credit content when necessary and not to commit intellectual property theft. If you’re using user-generated content, always ask permission before sharing and be sure to credit the creator.
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