How Can You Use Twitter Polls to Boost Engagement?
One of the goals of social media–aside from pulling in those likes and follows–is actually to engage with your customer base. This, however, can be one of the most difficult hurdles you may face when developing your social media strategy. Twitter polls are one of the best ways to increase engagement with your audience in part because they allow for a respondent to answer a question without fear of being wrong. They also appreciate being able to contribute their opinion to a greater cause. How should you be using Twitter polls to boost audience engagement and create a more compelling, accessible brand?
Your audience is incredibly busy. Even if there’s a 5-minute survey at the end of a purchase, they probably won’t want to take the time to complete it. If you’re looking to get answers or feedback out of your audience, Twitter polls can require very little effort. Users can simply cast their vote with the click of a button. This easy, straightforward approach to audience engagement can save you time and frustration in trying to determine how your customers feel.
Of course, you can gain a lot of insight into your customers by creating Twitter polls. It’s actually a two-way street though, as customers can gain insight into what your company is prioritizing. For example, if you have a clothing company, creating a poll so your customers can vote on which garment you’ll start selling indicates that you’re looking to introduce more items to your lineup. Not only will your audience feel as though their opinion is being respected and valued, but it also lets them know that there’s a new product on the way.
Twitter polls can start a conversation. You have to be there for the rest of it. If users leave comments, be sure to respond and let them know that their voice is heard. Monitor your poll throughout the day to see how it’s doing. You’ll also want to let your audience know what you’re doing with the data, or your thoughts on what the poll’s results indicate.
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