4 Trending Website Design Elements
Website design trends come and go so quickly that it is hard to keep up. Of course, you want your website to stand out against the competition, to attract and entice new visitors and customers. But at the same time, you can’t do every website trend that comes along. So how do you choose the best website design trends to incorporate into your site? Read on for 4 design trends that you should consider when you next update your website.
Typography is a great way to say something about your brand while also standing out from your competition. A unique font can help prospective customers easily recognize your brand and business. Your choice of font can also relay qualities about your business – serious or fun, informational or functional – to prospective clients or customers.
Video is the king of content. But the current shift is toward short video clips that highlight a product or feature, but don’t trap the viewer in lengthy content. The short videos can bring your product to life while allowing potential customers to quickly understand your point. With over 40% of business-to-business customers watching online videos as a way to research products, they are a great way to catch prospective customers.
Hamburger Menu Design
Highly detailed menus are nice because they make it easy to find what you’re looking for, but they can also be annoying because they take up so much space. The hamburger menu is a website function where the menu collapses to a small icon at the top so that it doesn’t get in the way of your content. This icon is three stacked lines, reminiscent of hamburger patties, hence the name. The hamburger menu will be a positive addition to your website because it makes the user experience cleaner, distraction-free, and better overall.
Flat design refers to any design elements that don’t have three dimensions, or that don’t give the illusion of three dimensions (like through the use of drop shadow). Flat design is less strenuous for the brain to comprehend, and it is also quicker to load on websites that don’t have overly technical elements. Clearly, a website that loads more quickly is ideal, but making your content easy to grasp quickly will also help your users feel more comfortable on your site. Finally, if your site employs mostly flat design, any elements that do have depth will automatically draw attention. This is a great way to subtly highlight things, like your most recent blog post.
Web Design Tips From Adventure Web Interactive
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