4 Tips for Effectively Marketing Yourself on Instagram


Boost your engagement by taking advantage of these Instagram tips.

Instagram has quickly established itself as one of the best places to promote a brand or a new business, but that doesn’t mean it’s easy. In fact, marketing yourself on Instagram entails many details that other social media platforms don’t suffer from. It’s exclusively about visuals and that often means having someone on-site with the proper equipment to actually generate content suitable for Instagram. As much of a hurdle as that may be for many businesses, especially small, new ones, it’s worth noting that Instagram has some big potential for reaching new audiences. If you’re new to Instagram, give these four marketing tips a shot and see if they boost your engagement numbers at all.

1. Promotions and Sales

By giving financial incentives to your customer base, it encourages them to continually check your posts to see if there are new sales and discount codes. Just remember that you don’t want to be doing this too often and should try to stick to some kind of regularity with your sales, for example, running them on major holidays and certain times of year. The occasional flash sale with a code that’s only usable for a short amount of time is also a great way to get people to notice you quickly.

2. Create Your Aesthetic

Because Instagram is such a visual platform, it’s also one of the best places to make your image distinct. To do this, it’s all about developing a specific style that, in some way or another, is represented across your content. Each piece of content you put out should add up to one strong, coherent message that makes people want to invest in not just your products or your services, but your brand as a whole.

3. Take Advantage of Stories

Many platforms these days have stories, including Snapchat and Facebook, but Instagram stories are truly one of the best ways to give yourself visibility. Use them to let people in on behind-the-scenes moments and really make your brand come across as more human and approachable.

4. Get Users Involved

Running contests or taking advantage of user-created content is a fantastic way to get your customers involved. As far as contests go, things like liking certain posts or coming up with a good comment are good ways to get your products out there and encourage involvement. User-created content can be as simple as reposting images of your fans enjoying your products, provided they’ve given you permission to do so.

Social Media Tips From Adventure Web Interactive

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