3 Instagram Trends To Watch Out For In 2018

InstagramWe are in the middle of December, which means 2018 is only a few weeks away so your business should be preparing for the new year.  When it comes to your digital marketing plan, you need to stay up to date on the latest trends and know which social media platforms your target audience is using.  Instagram is one of the most popular platforms with more than 800 million monthly users including 25 million businesses having profiles on the social media app.  When planning your Instagram marketing strategy, you should stay on top of the trends involving the social media platform.  

Mobile-Friendly Content

One of the most important trends to follow going into 2018 is making all of your Instagram content mobile-friendly.  According to a report from comScore, mobile devices represent almost seven out of ten digital media minutes, and Instagram is one of the top mobile apps of 2017.  So, it is critical that your craft your content for mobile users.  You want your content on Instagram to be easy to use for the average person so they can connect with your company quickly.


When devising your Instagram marketing strategy, you need to create content that allows for user interaction and engagement.  You want a user to do more than look at a picture or video and just swipe on by to the next piece of content.  When you post a picture or video, write a caption that entices your audience to engage whether it is sharing the post or commenting something specific.  You want your content to be as memorable and engaging, and that you make it reach as many people as possible.

Stick To Theme

When it comes to your content and profile, make sure every post is related to a specific theme or style.  You want your posts to be compelling and displays your brand clearly.  Every picture or video should be similar stylistically and flow if someone is swiping through your profile.  You want your Instagram content to be well-thought out representation of your company.

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