3 Ways Instagram Marketing Can Help Your Small Business
In general, Instagram users tend to be more engaged with pages that they follow. The network has more than 700 million active users per month. This makes Instagram a potentially extremely valuable tool for your small business. Whether you’re updating your current marketing strategy or developing a whole new one, you should definitely consider adding Instagram to your social media networks.
Show Followers How Your Business Relates to Their Lives
Since Instagram places such a large emphasis on photos, you can use this to your advantage. Show your followers and others on the network how your business’s products and/ or services fit into their daily lives. A custom woodworking shop may post a picture of a table they made all set for a dinner party. A transport company would post photos of cool destinations they’ve been to or just some pictures of their local service area. Whatever your business does, you can creatively show it off on Instagram.
A Behind the Scenes Peek
As humans, we are naturally curious. Your customers will probably be curious about the inner workings of your business. On your Instagram, you can post photos of your team and their day-to-day life around the office or on job sites. A really fun Instagram game to engage your followers is to post an extremely close-up photo of something around your business and invite followers to guess what it is. After some time has gone by, post another photo of the item and see who was able to guess correctly.
Grow Your Instagram Audience with #Hashtags
Many of us still remember the days when “#” was just the pound sign. However, on Instagram that sign followed by a word or phrase is a hashtag, and you can use hashtags to make your Instagram posts reach a broader audience. You can use up to 30 hashtags per post, although it’s not recommended to use more than three to five. You should create a hashtag specific to your business, and then use a couple of other common ones such as #tbt for Throwback Thursday, or one specific to your industry, such as #weddingphotography or #tech.
Adventure Web Interactive Can Transform Your Social Media Marketing Campaign
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.