How to Write a Great Meta Description for Each Blog Post

great meta description

Learning how to write a great meta description can help increase your website’s traffic.

The term “meta description” may sound intimidating, but it’s a simple addition you can add to any blog to quickly increase the impact of your website’s search engine optimization (SEO). Simply put, a meta description is the basic description of a web page’s content. When these descriptions are written well, it can impact your SEO, attract more visitors, and make your content more user-friendly. Knowing how to write a great meta description depends on remembering the following helpful tips. 

First, Understand the Role of the Meta Description

Meta descriptions are brief HTML text attributes that work to summarize the content on a specific web page. When you search for something online, this is the text preview that appears below a page title. Each page on your site, including the home page, could potentially have a custom meta description. When you have individual blog pages, each blog should have its own description. 

Although meta descriptions on their own don’t directly affect search rankings, they contain keywords and indirectly affect your site metrics. These descriptions can also help increase click-through rates and visits from organic search. This is why it is crucial to write meta descriptions that help people and search engines understand your website. 

The Components of a Great Meta Description

A persuasive meta description will be compelling and informative. A few of the best practices for creating a short but impactful description include: 

  • Limit them to 120-155 characters, which is often all that will show up in Google
  • Use the full keyword, and long-tail keywords and synonyms. Google will highlight similar phrases which makes your content look more relevant to the user query
  • Write sentences that are clear, concise, and free of jargon. The description should contain something useful and descriptive. 
  • The text should directly relate to the content of the page, and use the same style of language and keywords
  • Use action verbs and an active voice to encourage interaction
  • Consider including a call to action at the end

You should be creating a different description for each page. Unique descriptions will provide more opportunities for your content to reach different audiences. 

Contact Adventure Web Interactive Today

For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.