Ways Your Web Design Could be Hurting Your SEO Rankings
Any business that is just starting to focus on its SEO efforts to create optimized and engaging content for their website. While these strategies are important for successful SEO, there is another element that can hurt your hard-earned results: your web design. If you’re a small business in the United States that has money invested in SEO strategies, not considering how your web design affects your SEO rankings could have a costly effect on your business. That is why a lot of full-service digital marketing companies offer both web design and SEO services. Read on to learn a few hidden ways your current web design could negatively affect your SEO efforts.
Slow Loading Speeds
Search engines and humans both prefer websites that have fast loading times. In the digital world, a fast loading speed is about two seconds. Any longer than that, and users are much more likely to abandon your website while they wait for it to load fully, and search engines will not rank it as well as the search results page. The loading time of a website usually depends on its design. A complex design that’s heavy with images or content are the main culprits of sluggish loading times. By hiring an experienced web design company, you can develop a minimalist and streamlined website design for quicker loading speeds.
Although they might seem minor, your website’s heading tags are another essential part of your SEO rankings. Visitors on your page use these tags to see what a page or section is all about. A solid heading will convince them that a page is worth clicking on, giving it more traffic. Search engines also use heading tags are signs of what is relevant on the page. An SEO and web design company will know how to optimize the heading tags on your website to catch users’ attention and appeal to search engines’ algorithms. The H1 tag is the most essential one of the page or blog, and it should smoothly incorporate the keyword.
Images are very important parts of your web design. Not only do they represent your company, brand, and services, but they add a nice aesthetic touch to your website. However, specific images that are low quality are too big for your page can harm your SEO rankings. The placement and quality of your website will look streamlined and very easy on the eyes.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.