How to Use a Social Content Calendar for Marketing Success

how to use a social content calendar

Learn how a content calendar can help organize your social strategy.

For busy social content creators, publishing a steady stream of new content across multiple platforms can become quite a task. In fact, many people fail to keep up with their social publishing because the task is too daunting. So how can you be one of the brands that manage to publish high-quality, captivating content without having to add more hours to your day? The solution may lie in creating a content calendar. What exactly does this calendar do, and how can you use one? Read on to find out. 

First, What Is a Content Calendar? 

Content calendars are living documents that visually represent your social marketing strategy. They can include the topics and names of the assets you will create and the times and dates you will schedule content to publish and the platforms on which you will publish them. They keep your social strategy organized in one accessible, standardized resource. Your calendar can help you: 

  • Stay consistent
  • Monitor your performance
  • Ensure your efforts are aligned

Choose Where to Make Your Calendar

When creating your content calendar, you must first decide which platform to use. There are many programs you can use, including Google Sheets, Trello, Monday, or Asana. 

Take Stock of Existing Content

Then, review the social content you have created so far. There may be content you have already published that you can repurpose and promote further. 

Make a List of Future Content

You can then begin brainstorming and compiling all ideas you have for future social marketing content. This list will help you streamline the process of filling out your content calendar. 

Pan Your Content In Advance

Build your content calendar by adding topics and assets, the dates you wish to publish, and the distribution platforms you will use. It is useful to use your content calendar to plan these posts weeks or even months in advance. When you plan on a large scale, you can develop broad themes for each month or quarter. 

Ultimately, creating a content calendar helps you maintain a consistent publishing frequency that supports audience engagement. Using your calendar to plan ahead can also save you from managing your social posts every day of the week. If you want to organize your social media strategy and content better, a content calendar can help you immensely. 

Contact Adventure Web Interactive Today

For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.