3 Reasons to Use Instagram In Your Social Media Marketing

Social Media Marketing

Instagram has some great features that can help enhance your marketing campaign.

Because Instagram requires someone to be on-site to take photos, it can sometimes be easy to forget Instagram in your targeted social media marketing approach. Instagram has some really great features intended to make it useful for businesses, however, so utilizing Instagram properly can change up your whole marketing campaign. Consider these reasons why Instagram is great for marketing your company.

Image-Centric Ads

Social media marketing is often about immediacy and nothing hits an audience with more immediacy than visual advertising. Instagram allows your business to create a campaign centralized around certain design elements. It’s a great way to really develop an image for your brand, and Instagram advertisements also allow you to choose from a few custom call-to-action options that will direct your audience to your website or store page.

Geotags & Hashtags

If you want to do social media marketing right, you need to make yourself easy to find. If you have a physical location that you want to establish in your community, geotagging is a great way to let people know where you are. It’s also good to be aware of what your customers are using geotagging for–they may be using your business’ location as a geotag themselves. Hashtags allow you to categorize yourself easily and become a part of a larger industry.

Live Video

Live video can be a great way to expand your brand. It can give your audience an easy way to get a glimpse into who your company is and what you’re all about. Instagram’s live video platform is algorithm based as well, so keeping your content fresh will keep it at the top of everyone’s advertisement feeds. Instagram will also send your followers a notification whenever you go live, reminding them of what you’re doing when you’re doing it.

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