Avoid These 4 Hashtag Mistakes
Are you making hashtag mistakes when you post to social media? Hashtags are an integral part of social media, especially on sites like Twitter and Instagram. But choosing and using the right hashtags can be a bit mystifying. Make sure you don’t commit any of these common hashtag mistakes when you make you social media posts.
1. Using “Popular” (aka Generic) Hashtags
“We #love these #beautiful #spring #flowers!”
You may feel good about your content, but if you use the wrong hashtags, you’ll just end up burying what you want others to see under thousands of other similar posts. Instead, try using industry-specific hashtags that will gain exposure among the audience you want seeing your posts.
2. Not Researching Hashtags
Don’t just use hashtags willy nilly! Make sure that you research your hashtags first. There are a lot of great tools on the Internet for hashtag research, including but not limited to: Ritetag, Tagboard, Hashtags.org, and Tagsforlikes.com.
3. Ignoring Local Hashtags
Do you have a store you want customers to visit? Be sure to avoid one of the biggest hashtag mistakes: forgetting to include local hashtags. Consumers will often check out the hashtags of the areas where they are located (or visiting) to see what people are talking about. Make sure to use hashtags for your city, state, and any local events you’re participating in!
4. Not Testing New Hashtags
Okay, you have a trusted, reliable set of hashtags that always get reactions and engagement from your target audience. That’s great! However, one of the most common hashtag mistakes is not varying up your hashtag usage. Since social media is always changing, you may eventually find that your trusted hashtags become less reliable over time. Make sure that you are always testing out new hashtags, which will help you stay fresh and find new groups of people to expose your content to.
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