The Essential Digital Marketing Tips for The Holidays
Christmas is right around the corner, and if you’re looking to plan your digital marketing campaign for the holidays, you’ve come to the right spot. While it’s the holiday season is many spots around the globe, it’s also one of the best times for marketers to end their year on a high note. Here are a handful of digital marketing tips that you might try to shore up your online business during Christmas this year.
Optimize for Voice Search
Believe it or not, over half of all searches will be voice searches in 2020. Accepting the fact, many digital marketers are investing, and plenty are planning to incorporate a strong voice search strategy. Christmas can be an excellent time for optimizing your websites for voice search technology. It will not only simplify the search process for your B2B buyers, but it will also satisfy the needs of the next-generation users who believe everything that belongs to the latest technology. This can bring you increased click-through rates with higher engagement.
Gifs and Videos
Christmas is the time when everyone is in happy and festive spirits. Use this festivity in the air by giving something unique in the form of content towards your audience. Gifs and videos can capture their attention better than anything else. Digital marketing makes this possible, so make sure the gifs and photos are engaging and holiday-themed.
Social media is one of the best digital marketing platforms which can do wonders for you. Many companies are using social media to interact with their audience. Depending upon the specific interests of your target audience, decide upon the best social media platforms you would like to use to promote your services or products, and compose exciting content. Base some of your posts off the holidays, as this will grab your target audience’s attention better.
While other digital marketing platforms are flooded with promotional content, emails are something that can still assist you in reaching your desired results. Email marketing, even during the holidays, can help you generate higher sales – especially when you send to subscribers as they’ve already signed up for your emails. Also, remember that people love coupons, offers, codes, and deals. If you drop some holiday coupons or codes in your customer’s mailbox, there is a much higher chance they’ll check your product and buy it. Do not ignore the positioning of the call to action buttons while crafting your emails.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.