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How Can I Get People to Click On My Social Media Posts?

If your brand awareness is not where it should be, due to low social media engagement rates, then keep reading! Here’s how you can get people to click on your posts.

Due to social media, attention spans are shorter than ever. However, hope is not lost. There are ways that you can get people to click on your social media posts and keep them engaged. It’s challenging to compete with other marketers when you only have 2-3 seconds to persuade people that your content is worth viewing, but we have some tips for you today. If your brand awareness is not where it should be, due to low social media engagement rates, then keep reading! Here’s how you can get people to click on your posts.

Striking Headlines

Striking headlines can make an Internet user pause and delve into the depths of your content. Ask yourself, “Does this title seem dull?” If the answer is yes, then try coming up with more creative titles that stand out. Keep in mind that the body of the copy should be high-quality and fantastic to read, as well. Well-written, accurate content could lead to potential leads or sales. If you’re not sure of which titles are the most appropriate for your target audience, then test a few out. Social media analytics can help you understand how followers are engaging with your posts.

Animated Posts

People are more likely to click on posts that are dynamic and moving. It doesn’t need to take a lot of time to craft a video. With tools such as Facebook video, it only takes a few moments to create a captivating visual that will make people stop and stare.

Add Captions Underneath Your Video

A lot of people are guilty of scrolling through social media during the workday. What this means is that they most likely have the sound muted. No one wants to disturb their coworkers or draw attention to themselves. Having a unique caption along with a visual could persuade people to save the ad for later or put on their headphones so that they can enjoy the content right away.

Use High-Quality Images

If the images you use aren’t of high-quality or appealing to the eye, social media users are going to scroll away quickly. Since the emergence of Snapchat, Instagram, visual search,and filters, social media users love to look at high-resolution images. If your pictures are lackluster, then it’s crucial to think about the photos you use.

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