The Best Ways to Optimize Your Company’s Blogs

The Best Ways to Optimize Your Company’s Blogs

A lot of writers fail to take advantage of the huge marketing potential of their company blogs.

If you have a company blog, chances are you already understand the importance of it. But do you know how to truly optimize your blogs to make them much more search engine friendly? The truth is, a lot of bloggers fail to take advantage of the huge marketing potential of their blogs. By providing fresh and relevant content, while performing basic blog post optimization, you can take full advantage of the various benefits that blogging has to offer. Here are a few of the best ways to optimize your company’s blogs!

Do Some Research

Keyword research is an important aspect of page optimization. Chances are you are naturally including plenty of keywords simply by providing valuable content on a given topic. However, there are a lot of different techniques and tools for finding related keywords that are relevant to your blog post that you might not have considered. Many different tools can help you find keywords related to your company topics and even see which keywords your competitors might be using to bring traffic onto their websites.

Optimize Images in Your Blogs

Whenever you upload a picture onto your blog, make sure to include keywords in the file name and fill out the entire alternate text field with a brief, keyword-rich description of the picture. This is a smart way to help your SEO ranking, as the algorithm loves photographs.

Reference Other Pages with Links

When you mention another blog or article in your post, please include a link to the information you’re referencing. Not only is it proper etiquette, but you might also get lucky and receive a link back. Also, hyperlinking is another great way to rank higher in your search engine results pages.

Use Social Media to Expand the Reach of Your Blogs

As a small business, you might be utilizing Facebook, Twitter, Linkedin, Pinterest, Google My Business, or other social media websites to create connections with new and current customers. Why not promote your company blog content on these websites for even more website exposure? Free programs like Hootsuite make it very simple for you to post links to your latest blog posts on all of your social media websites with just a handful of clicks. You could even schedule your posts way ahead of time!

If you follow these easy SEO optimization tips, you can encourage higher rankings, increased web traffic, and higher customer conversion rates.

Contact Adventure Web Interactive Today

For more tips on how to optimize your web content and drive more traffic to your business, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on FacebookTwitterYouTube, and LinkedIn.