What Tone Should Your Business’ Blog Take?
Just about every business can benefit significantly from blogging. Despite this, all too many people brush the significance of blogs aside. Among small businesses that do choose to make use of blogs, one perennial concern is deciding the right tone to take. Should you write in simple or complex language? Should it be serious or humorous? These are just a few of the questions you have to answer to establish a tone. Here are some tips to help you narrow it down.
Know Your Audience
One of the first rules of any form of writing is to know your audience. This remains significant when you are blogging for marketing purposes. To gain a sufficient sense of your buyer persona, ask yourself some of the following questions about your target audience:
- How educated are they (and, by the same token, how knowledgeable about your subject)?
- How old are they?
- Do they skew toward a particular gender?
- What sort of content would they want to read?
If you can answer these questions, you will be well on your way to identifying the right tone to take with your blogs.
Narrow Down Your Diction
Now that you’ve established your buyer persona, you can decide what diction to use in your business’ blogs. Many people are under the impression that the simpler the vocabulary you use, the better.
There is truth to this. People don’t want to have to crack open a dictionary to get through your blog. You don’t need to write like James Joyce.
Still, some people might derive enjoyment from more elevated vocabulary and syntax. Speaking with authority and sophistication can help you acquire business.
Think back to your target audience. Do they know what ‘toothsome’ means? How about ‘enervate’? Do they take pleasure in ‘erudition’?
Deciding what diction to use in your blogs is crucial to keeping your audience engaged.
Don’t Be Afraid to Change It Up
That said, once you decide on a tone for your blog, keep in mind that you aren’t stuck with it. A little variety in tone can go a long way.
Chances are that you will not aim every blog you write at the same audience. As audiences change, so too should your style. Sticking to one tone, and one audience, narrows your business’ horizons by alienating other potential customers.
Experiment, learn, and grow. Then watch as your business grows, too.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your business, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.