The Best Tips for Writing Compelling Blogs
Are your blogs not converting as well as you would like them to? There are many reasons that this could be happening, and there are many easy ways to fix these issues as well. You might notice most people that visit your blog post typically leave without ever reading it all the way. And what sucks, is that even a larger percentage of people who might see your blog post on Facebook or Twitter might not even click on it. Here are some of the best tips to help you write engaging blog posts to boost engagement.
Know Your Audience
Before you begin writing, you must know precisely who your audience is, and what it is they’re looking for. Instead of just guessing and assuming what your audiences want or need, it’s recommended to make data-driven decisions by doing research and competitor analysis. There are many tools out there to help you with this, including KeywordTool.io, Twitter’s very own advanced search, Quora, and SEMRush, to name a few.
Write Interesting Headlines
If you do not have a compelling headline, then there is an excellent chance that your blogs will not be read or shared. As humans, we are shallow beings. We judge a book by its cover and a blog by its title. This is why it’s so crucial that your blog post is something interesting for the blog’s success.
Formatting is crucial for any successful blog post. There is nothing worse than reading a blog post that is just one giant wall of text. Most of the time, people skim through their content before they actually decide to read through it all, so I always recommend breaking your article up with subheadings. Anything you can do to reading easier on the reader’s eyes will help them read your entire post.
The human brain processes visual content much quicker than text-based content. That is why adding some captivating pictures can help boost your blog’s engagement. There are plenty of excellent free sources for finding high-quality, royalty-free photos online.
Optimize for SEO
Writing for SEO will help your blogs in the long run. If you’re trying to maximize your SEO ranking, then consider adding proper Meta Titles and Descriptions, optimize for a focus keyword or keywords, use images as alt attributes, and interlink any content within your blog.
Follow these tips, and your posts will be more engaging in no time!
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.