The Best Digital Marketing Goals for 2021
We have just recently bid farewell to 2020, which were certainly among the most difficult in recent memory for a lot of business owners. While you may have had to rethink your aspirations during the COVID pandemic, we are just now adjusting to all of the different challenges that it has brought. Although you may have endured setbacks over the last year, businesses are determined to have a brighter and better year. It is a smart idea to take a closer look at your digital marketing strategies and identify areas that could use some work. You may have had to scale back last year, but now is the perfect time to invest once more in your SEO and web design services. Here are a few digital marketing goals for you to accomplish in 2021.
Try to Prioritize Mobile Performance
Did you know what more than half of business’s online traffic comes from mobile phones? While mobile traffic may have once been ignored, it is now more important than it ever has been to cater to mobile users with both your search engine optimization and custom web design. Ensure that your site provides a consistent and positive experience on a mobile phone to keep both new visitors and Google happy. And if you find that your website might be alienating mobile users, hire a firm that offers handy web design and SEO services to fill up those gaps.
Focus More on Local SEO
If you run an independent or small business, local SEO should be a priority this year. Users are looking for nearby results, so Google makes every effort to provide the most relevant and helpful solutions within a visitor’s immediate proximity. This means you should claim and update your Google My Business listings and optimize for local keywords to help capture web traffic within your location. While these optimizations are more specific and might have a lower search volume, they will usually more accurately align with a customer’s intent. Talk to your professional SEO company about focusing even more on local SEO rankings this year.
Become Active on Social Media
Although social media is not new, its importance is growing every single year. During the pandemic, web users wanted access to new information and to make connections with the brands they love. Social media gives you the opportunity to do just that, so don’t miss the chance. Even if social media hasn’t been a huge lead generation tool for you before, it is essential to be active on these platforms to share valuable information with your audience.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.