Revamp the LinkedIn Presence of Your Business with These 3 Simple Steps
In the past five years, LinkedIn has far surpassed its original function as the new yellow pages, rapidly evolving into a full blown necessity for any smart social media strategist. Among the platforms of Facebook, Twitter, and Instagram, LinkedIn has managed to maintain its stance as a powerhouse of B2B contacts, as well as professional updates and networking opportunities beyond the simplicity of photos or tweets. While you may already have a LinkedIn account for your business or a professional LinkedIn account for yourself as a business owner, it is always a best practice to update your profiles so that they are fresh, relevant, and accurate for potential clients or employees. If you’re looking to optimize your LinkedIn presence, follow these three simple steps to make your profile shine.
Let Your Picture Do the Talking
Strong writing is an excellent tool to have in your arsenal for a strong online presence, but there is also a key visual component of LinkedIn that is often overlooked. Much like how a first impression is made in person, your profile picture sets the tone for your business, showcasing the image of your brand immediately upon clicking on your profile. Keep your profile image updated with a colorful and clear high quality photo or logo image, and frame your updated image with a simple yet eye-catching banner.
Use the Power of Keywords
In addition to your eye catching profile image, your keyword will complement the look and content of your profile. Optimize your “About Us” section with an interesting yet concise description of your business that incorporates understandable language and striking keywords for potential clients or employees. By polishing this simple yet significant paragraph, you can completely revamp the image of your LinkedIn profile and attract more views to your page.
Showcase Great Content and Endorsements as the Best of Your Business
Although your logo and “About Us” section serve as the attention grabbers of your profile, some of the most powerful components of your online presence are your endorsements and noteworthy content. Showcase the very best of your business using excellent client and B2B endorsements, as well as the content that earned your business that exceptional praise. By highlighting the strengths of your services, you are establishing even stronger credibility for your business and standing out from other business profiles within your industry.
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