Looking at the Differences between B2C and B2B Marketing

B2C and B2B MarketingWhen it comes to running a successful marketing campaign it is first important to better define the parameters of your business. Are you a B2C business (Business to Consumer) or a B2B business (Business to Business)? You must adapt your marketing accordingly. The way to market to consumers is far different than the way you market to other businesses.

Looking at the Differences between B2C and B2B Marketing

B2B Marketing

When marketing your services or products to other businesses, your efforts need to be more focusses. These other businesses can import goods and services from literally anywhere in the world. Why should they choose your business? The answer: the relationship.

B2B marketing is all about stressing the relationship. This is what separates you from all of the other businesses that do what you do or sell what you sell. Businesses don’t by what you sell, they buy who you are.

B2C Marketing

The primary focus of B2C marketing is solving problems. How will your product or service solve a problem for the consumer? In order for the consumer to find value in your business, they must feel as though your business is beneficial to them. Does your product or service help them complete a task or solve a problem they otherwise would be unable to complete? Does your product or service help them save money? Does your product or service help them save time? Answering these questions will help you market your business to your target audience more effectively.

The goal of the B2C marketer is to create an emotional connection.

Social Media Marketing with Adventure Web

Both B2B and B2C marketing are made easier nowadays with the aid of Internet marketing, blogging, and consistent content creation. This is why many companies are investing up to 60% of their annual marketing budgets toward such marketing efforts.

Adventure Web Interactive will develop and maintain a custom social media marketing campaign for you that includes Twitter, Facebook, Google+, Pinterest, LinkedIn, YouTube, and more. Our campaigns also include a custom-skinned blog and weekly blog posts, all in an effort to increase brand awareness and, most importantly, SEO (Search Engine Optimization).

Call now for a free Social Media evaluation.

If you have any questions about Social Media Marketing, please contact Adventure Web Interactive by calling (410)-788-7007 or by clicking here today! For more information about web development, contact Adventure Web Productions now!