Increasing Engagement on Facebook
Facebook is one of the most popular social media channels out there. So it should come as no surprise that many businesses, from small family businesses to big box stores use it as a valuable marketing platform. No matter where you are in the world, Facebook has a global reach. But all of that reach means nothing without visibility. Here’s how to maximize your engagement potential with your Facebook audience.
Showcase Company Spirit
The first thing you will want to do is show your Facebook followers who you are as a company. What’s the work environment like, and how do you recognize employee excellence? Demonstrating company spirit and showing off your own unique identity is a way to stand out from the competition. Even if other businesses in your area are in the same industry, highlight what you do differently and how it can set you apart.
Ask More Questions
Keep your ear to the ground, and track what your Facebook followers are talking about – when you’re curious about what your community is interested in, then ask them more questions. Having some fill-in-the-blank posts can help increase engagement as well. After all, social media is supposed to be interactive!
Incorporate Content from Followers
Radio shows often run contests and answer calls from their listeners. Podcasts and video game companies will spotlight community contributions created by their fans. Take that idea and run with it: integrate content and user submissions from your Facebook friends. You can also grab information from your collaborators’ Facebook pages or Twitter feeds, or any blogs that they run as long as it has meaningful connections to what you’re trying to do.
Mix It Up
Lastly, feel free to mix it up. Even if you post on Facebook every day, your daily posts don’t all have to be on the same subject. Post photos and images that have to do with the latest successes you’ve achieved or products and services you want to market. Talk about changes that Facebook wants to make, and most importantly, give everyone who might visit your profile some essential tips and helpful information that will make them want to click that follow button. These suggestions are just some of the ways that you can get started on making your Facebook the place to be!
Social Media Tips From Adventure Web Interactive
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