How to Tell When It’s Time for a Website Redesign
If your website is outdated or not functioning as well as it could be, it may be losing you business. In fact, many Internet users tend to think less of a company if their website has not been updated. If your website contains old information and does not have an accessible user experience, any visitors to your site may quickly leave. There are several tell-tale signs that indicate it’s time for a website redesign. If you notice any of the following eight signs, contact Adventure Web Interactive to refresh and redesign your website.
You Hesitate to Give Out Your URL
Your website is the only face of your company, and you should be proud to have it represent you. If you are embarrassed to direct customers to your website or your URL reflects an outdated name of your business, it’s time for a website redesign to create something you can’t wait to show off.
Your Site Looks Outdated
While your website needs to function well, it also needs to look fresh and modern. If your site seems stuck in a digital era of the past, it’s time for a redesign.
Your Website is More Than 5 Years Old
There is no hard and fast rule about how long a website should last. However, considering how many changes occur in technology, best practices, and Google rankings if your site is several years old, it is probably worth investing in a website redesign.
Your Site Is Not Mobile Friendly
Almost half of website traffic comes from mobile devices, so providing your customers with an excellent mobile experience is essential. If you have a separate mobile site or a site that does not utilize responsive design, it makes more sense to build a new site from scratch that uses a mobile-first approach.
Your Site Is Not Delivering the Traffic You Expect
If you have seen significant drop-offs in traffic and leads, your visitors are likely not finding what they are looking for. In this instance, you should consider a website redesign to bring them back.
Your Competitors Have New Websites
While you should always do what’s suitable for your company, rather than blindly following a trend, you are at a disadvantage if your competitors have newer websites that function better than yours. If your website is lagging behind competitors, a website redesign can help propel you to the front of the pack.
Your Site Does Not Provide an Excellent User Experience
A successful website pleases its users. If your site is difficult to navigate and doesn’t offer engaging, unique content, your users will leave. Minor tweaks can always improve the user experience on an existing site. Still, a new website design with user experience at the forefront is often the best solution for improving this aspect.
Small Changes Are Difficult To Make
If your website is built on a platform that makes making small changes—like adding a blog post, updating an event, or changing a product description—difficult, it’s time for a change. You should consider a website redesign built with an easy-to-use content management system.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.