Why Great Web Design Matters
The functionality of your business’s website is a crucial key to your success. However, your website needs to not only be functional but to have a great design that attracts and retains old and new customers alike. A bad design can negatively impact your business’s online success, especially when the site is hard to navigate. With the rise in online shopping, websites have become like a digital shop window for businesses. This is a key way to interact with your customers and sell your products and services. When you take time to create a great web design, you benefit from the following advantages.
Increased Web Searchability
A primary benefit of having a great web design is that your business becomes searchable on the web. You can optimize your site for specific search terms, while Google Search Results uses your website to offer potential customers the products they seek. Most search engines value expertise, authoritativeness, and trustworthiness from your homepage. When your site is designed with these qualities in mind, you help your site take priority over other pages in the search engine.
A Responsive Design
A great web design will ensure that your site is responsive and displays all information correctly and clearly on smartphones, tablets, laptops, desktops, and any other device your customers may use. You want your customers to have a great experience on your site regardless of how they find you. Page speed is another factor necessary for a responsive design. If your site takes a long time to load, your customers will quickly leave your website before spending any time there.
When people visit your site for the first time, they want to learn more about what you do and look for signs to validate your trustworthiness as a business. If you have a web design that contains an imbalance of text and images, mismatched colors, and low-quality photography, this design fails to convey professionalism and trustworthiness.
Direct Connections to Consumers
A significant advantage of having your own website is the direct connection to your customers. While e-commerce is rising in popularity, customers still prefer a clean and organized store even when the store is virtual. You want to make sure that your web design eliminates page load wait times and has straightforward navigation. A great web design will also ensure that your customers are not overwhelmed with too many products or unnecessary information.
Savings on Advertising
Building a great website for your business is an investment of time and money, but one that certainly pays off. Once your website is functional, the time and cost to upkeep your site are minimal compared to the cost of traditional advertising. However, your website functions like advertising, especially if the design is optimized for search engines. When you invest in the organic growth of traffic to your website, you find a more cost-effective way to advertise your business and bring customers to your digital storefront where they can see what you sell and even make some purchases.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.