How Small Businesses Can Get Started With Social Media Marketing

Although there are a lot of big corporations taking advantage of social media for marketing, small businesses should not be overlooked. If you own a small business, then having a strong social media presence could make or break your company. But with so many options it can be hard to know how to get started. Follow these simple tips to help get off on the right foot with your social media marketing for your small business.


The first thing you need to do is determine which social media channel will be your main platform. One misconception is that more is better, but keep in mind that if you set up an account on a half dozen platforms then you will probably struggle to equally maintain all of them. The best thing to do is to pick a main platform for your business and then gradually add on as your audience grows. Facebook is the staple for most companies but Twitter is a popular choice for the younger generation. Instagram is also growing in popularity as a marketing presence, and you should get an Instagram account if you plan on sharing a lot of pictures.


Knowing your target audience is perhaps the most important element of social media marketing. In the example above, the age of the people you want to market to will affect whether you use Facebook or Twitter as your main platform. Many businesses put a tremendous amount of research into nailing down the demographic of the people they cater to. But for a small business, you can start by thinking about the kind of customers that frequent your business. Do you offer a high-end product? Or do you want to appeal to the busy worker’s lifestyle? By gearing your posts towards a specific audience you will start to find popularity in the right group over time.


Building a relationship with your customers is the big appeal of social media marketing. You can reply directly to comments and address issues in just a few minutes. People on social media appreciate when a company feels accessible and like the people behind the company really care about their audience. Even if your business is small compared to others, you can have a powerful presence by working to stay attentive to those interacting on your social media channels. A long-lasting customer relationship is one of the most valuable assets for your business.

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