How Bad Web Design Can Hurt Your Business
Your business’ website speaks volumes. Here are a few ways that bad web design might be hurting your business.
The internet dominates both our personal and professional lives. If you’re a small business owner, it might be helpful to think of your business’ website as a virtual equivalent of your office. It speaks volumes about your company culture and the service or product you provide. Only far more people will visit your website than your office lobby. COVID-19 has underscored this. Today, we’ll go into more detail about how web design can hurt your business.
Makes You Appear Disengaged
All too often, we come across websites that aren’t necessarily poorly designed, but just outdated. A page that might have looked just fine in 2005 can look pretty bad by today’s standards.
Think of web design like fashion—it’s constantly changing, but for reasons that are hard to put into words. If you want to seem like a savvy business, it’s best to keep up with the times. If you don’t, you will appear disengaged.
Turns Away Both Customers and Employees
To return to our earlier analogy, your website will likely be one of your business’ first chances to make an impression on potential customers. Bad web design will leave a negative impression in the same bad interior design would. This is especially true if your website is not just aesthetically lacking, but challenging to navigate as well.
You should keep in mind, in all likelihood, it’s not just potential customers who judge you because of your web design, but prospective employees as well. Most job seekers will scour the internet for information about potential employers. If your website’s design isn’t up to par, it reflects poorly on you as an employer.
Damages SEO
Earlier, we suggested that changes in web design are—like changes in fashion—inexplicable. But this isn’t always the case. The rules of SEO change with each passing year, and your website design must change with it.
Smart web design will help your business’ site to rank highly on search engines. And by ‘smart web design,’ we aren’t just referring to aesthetics. A variety of technical aspects, such as alt tags, URL structure, and the sizes of files will impact how your site ranks as well. Even mobile-friendliness is crucial to your SEO. In this day and age, over half of internet searches come from a mobile device. As a result, Google factors the load speed of mobile pages into its ranking system.
It is difficult to quantify just how much bad web design might be costing your business. You might not realize it until your website gets a makeover.
Contact Adventure Web Interactive Today
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