Hone Your Email Marketing Strategy

Although social media has become the cutting edge of business marketing, email marketing has been one of the most reliable forms of reaching customers. Through email, you can deliver much more information in a clear and organized package. However, one disadvantage to email marketing is that you can’t control whether customers open your emails in the first place. Here are some tips to help you hone your marketing strategy to deliver emails that draw customers to click.

Eye-Catching Subject Line

One of the hardest things on any marketing platform is creating the right first impression. The subject line of your email is a literal calling card that will decide whether someone will open your email or delete it. Without a good subject line, none of the amazing content in your email will matter. The best thing to do is to keep your subject line short but creative. Also, avoid all caps or too many exclamation points that will make your email look like spam.

Quality Content

It might sound counter-intuitive, but the primary goal of email marketing is not to focus on getting as many people as possible to join your email list. If you have been on websites that throw a pop-up on the screen to get you to subscribe to their email before you’ve had two seconds to see the actual webpage, then it’s a bit off-putting. Most people tend to be suspicious of such offers, and they want to avoid being forced to provide their email addresses and get spammed by content they’re not interested in. Instead, focus on creating content that is helpful and relevant to your business, and let customers know what they can expect before they sign up. People will appreciate that you aren’t wasting their time, and they’ll be more likely to trust your business.

Mobile-Phone Optimization

Something that often gets forgotten when it comes to email content is how it will look on different devices. The reality is that most people aren’t sitting down at a desktop to check their emails, but they’re on the go and browsing the internet on smartphones. That is why it’s important to make sure that your email content is optimized for mobile formats. If not, then a person who tries to open your email might discard it because they can’t read it.

Contact Adventure Web Interactive Today

For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.