Evaluate Your Social Media Marketing Campaign to Ensure Its Effectiveness
Social media is always evolving to match what people want. If you are marketing your business through social media pages, your marketing strategy should evolve along with the networks. In order for your social media marketing strategy to be effective, it should be constantly changing to match what your audience is looking for. Relevant content keeps your audience interested and increases page engagement, which is great for your business!
Always Listen to Your Audience
One of the most important parts of evaluating your social media marketing campaign is to make sure you are always listening to your audience. If a follower is already a customer, you want to keep them interested. If someone is following your business because they are thinking about becoming a customer, you want them to be able to see how great you are.
With regards to social media marketing, timing is very important. Think about your audience and when they are likely doing other things, versus when they will probably be scrolling through social media. For example, a younger crowd is more likely to be out in the evenings and therefore less likely to be staring at their phones or computers. You will want to make sure your posts are going up when your audience is most likely to be active in order to get the most engagement.
Studies have shown that posts containing a picture received far more engagement than text-only posts. One of the most effective types of pictures you can post is an infographic. These present the information you are trying to covey in short, easily retainable chunks. Infographics also tend to be eye-catching and fun to look at. Short videos are also quite effective, but be careful not to make your video so long that users lose interest.
Adventure Web Interactive Can Transform Your Social Media Marketing Campaign
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.