3 Digital Marketing Trends You Will See In 2018
When it comes to expanding your brand and gaining sales, it is critical to take advantage of digital marketing tactics. The world of digital marketing is constantly evolving, so your company needs to stay up to date on the latest trends. There will always be new ways to appeal to your target audience and communicate with them through social media. Before this year ends, your company should be aware of a few digital marketing trends that will be popular in 2018.
In the last couple of years, chatbot technology has improved to provide individuals excellent customer service when they visit their favorite brand’s websites. Chatbots are constantly evolving to interact with consumers on a personal level directly. Machine-generated content gives businesses a new way to connect with audiences. Chatbots are available on a variety of social media platforms such as Facebook and company websites.
One digital marketing trend that is taking technology to a new level is augmented reality, which involved projecting items in your exact location through your smartphone’s camera. The popular gaming app, Pokemon Go, was successful with using AR which involved users capturing Pokemon in their exact location whether it was in their home or on the street. Businesses are starting to take AR and incorporate it on their social media platforms and websites. AR is a great way to see how a specific item will fit into your home or any area you will you use it.
Video has always been a popular form of content for consumers, especially on social media, with video consisting of 90 percent of all content shared on social media platforms. Video is one of the most effective ways to engage with your audience and to connect with them on a personal level. When it comes to video content, live streaming is gaining popularity specifically on Facebook and Instagram. Live video allows companies to connect with users instantly and gives them the chance to create new content.
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