Email Marketing Practices to Boost Your Business
Whether you are a part of a multi-level company or are running your own small business, email marketing is an excellent way to boost your business traffic. The rapid growth of the Internet has made it readily accessible for consumers, therefore increasing your chances of exposure. Email marketing is one method that has continuously proved itself to be a reliable source of boosting your sales. However, it is essential to be aware of changing trends, so keeping your email marketing strategies up to date is in your best interest. Here are some tips to help boost your email marketing.
Attention-Grabbing Subject Lines
The first goal of email marketing is to get your readers to open your email. Putting thought into the subject line of your email can make a huge difference in engagement. Your subject line should tell subscribers what they will find in the email and not rely too heavily on vague information. Adding your reader’s first name in the subject line will no doubt draw more attention to your content. The subject line of your email should be short and to the point, no longer than 70 characters.
Personalization is Key
When you compose your emails, it is important to customize the content to fit your target audience. Your email should be relevant and meaningful, and the reader should feel that it is explicitly targeted at them rather than being a generic message bound for the spam folder. In addition to including their name in the email, you can also reference the reader’s interests. For instance, if a subscriber has purchased a product from your company, you can include similar products in the marketing email that they may be interested in.
Email segmentation may sound complex, but it basically means breaking up your email subscribers into smaller, more targeted groups. Segmentation and personalization go hand in hand. Segmenting your marketing emails allows you to send personalized content to specific groups of people based on their interests. For instance, you can create segmented emails for new subscribers who have not made a purchase yet. You can also segment emails based on location so you can showcase certain products for subscribers who live in that area.
In many cases, when you send an email is just as important as what you send. You can use research and data analysis to identify the time most of your subscribers are active. If you run an online store, a good rule of thumb when timing emails is to identify your peak purchase times. This way, you can send out your emails right before people log on to start shopping.
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