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How to Effectively Market Your Small Business to Gen Z

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These social media tips will help you market to this tech-savvy generation so that they can take your small business one step farther.

Just when you thought millennials were totally immersed in technology, along comes Gen Z. Generation Z includes this spring’s most recent college graduates, and they can be a huge part of the social media presence of your small business. These social media tips will help you market to this tech-savvy generation so that they can take your small business one step farther.

Find Their Preferred Platforms

The difference between the millennial generation and Gen Z is that Gen Z-ers have grown up using the Internet since, practically, birth. The Internet is nothing new to them, and they are the driving force behind all social media platforms. For your specific audience, it is important that you figure out what their preferred social media platforms are. From Instagram to Facebook, make sure you’re promoting your small business as well as you can.

Reviews are Everything

This generation has grown up in the world of Amazon. When purchasing anything on Amazon, reading the reviews is a critical part of the browsing and buying process. Make sure that the reviews your small business receives are, not only positive, but glowing. This is how you’ll beat out your competitors and, ultimately, attract more business.

Up Your Video Marketing Game

Video marketing is a huge trend in contemporary social media marketing. If you want to stay relevant, creating and posting videos is the way to do it. YouTube has over one billion users, making it one of the most watched social media platforms in 2018. Gen Z used YouTube constantly, so advertising on YouTube is a great option.

Adventure Web Interactive Can Improve Your Social Media Marketing

For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, Google+, YouTube, and LinkedIn.

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