“Ask Me a Question!” How Instagram is Adding an Interactive Element to User Stories
Instagram’s latest feature includes a submission box where followers can ask open-ended questions to their favorite businesses, friends, and celebrities. Not only is this feature a fun and exciting addition to user stories, but it has also presented itself as a useful tool to businesses who are looking to strengthen their presence on social media. If your business is currently active on Instagram, consider the many ways in which this new feature can help you connect with your customers and gain insight to your target audience.
How Does it Work?
This feature works through its application to user stories. With this, the admin of the Instagram account must add the feature to a page on the story so that followers can then type and submit their questions to the account. Once the admin of the account receives the questions, they answer them through pages on their stories with pictures, video, text, and GIFs.
How Can it Help Your Business?
By utilizing this new Instagram features, businesses can now communicate directly to their followers by answering questions actively throughout the day. Not only does this provide information to both the follower and the account, but it also adds a personal element to business and celebrity accounts. As business accounts reply to questions, they are not only providing their clients with useful information but also reinforcing the point that there is a person actively participating with and managing the account, creating a more personal connection to their client base.
How You Can Make it Fun!
This feature presents a perfect opportunity for business owners to get involved with their potential customers and social media accounts. Don’t just answer the questions! Have fun while crafting eye-catching and interesting replies that incorporate photos, videos, and GIFs into your answer. Let your personality strengthen your brand for your clients and allow the questions that you receive to help you refine your strategy.
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