A Beginner’s Guide To Social Media Marketing

social media marketing

This beginner’s guide to social media marketing will help you start promoting your small business online.

When embarking on your social media marketing journey, there’s a lot to know. For a new small business owner, you may easily feel overwhelmed by all there is to know when it comes to social media. Hopefully, you’re familiar with social media on a personal level, so you have some idea of how to utilize certain platforms. Even some personal social media pros need some guidance when it comes to using social media to promote a small business. This beginner’s guide to social media marketing will help you start promoting your small business online.

Timing Is Everything

Like most things in life, timing is essential. There are many social media platforms to choose from, and having a handle on at least most of them is critical to getting your small business’s name out there. Posting one message to many platforms can be time-consuming and downright tedious. With sites like Hootsuite, you can post to multiple platforms with the press of one button.

Set Yourself Apart

You want to stand out to your audience. If your followers love your products, chances are that your followers also follow some of your competitors. You need to find ways to create posts that are unique to the style of your small business. Come up with quippy hashtags, utilize great photography, host caption contests, etc. Any creative thing you can think of will be appreciated by your audience.

Be Sincere

While you’re using social media to promote your small business, you also want to use your platforms in a personal way as well. When you’re overselling your brand, it can come off as insincere or pushy. Don’t be afraid to be yourself and add a personal touch to your posts.

Learn More About Social Media Marketing with ADVP

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