5 Key Questions to Identify Your Target Audience
While simply owning and updating multiple social media platforms is a great start to building your online presence, your posts and accounts could be drowned out without some direction. Although many brands merely seek to out-post their competitors online, there is a smarter solution available. In 2018, this solution takes the form of knowing your target audience and tailoring your brand accordingly. Want to know how? Follow these five easy steps for identifying your target audience and their key characteristics to build your brand and grow your business.
What is the Fundamental Demographic of your Frequent Customers?
Who are you serving the most? If you can identify some general characteristics to identify your frequent flyers, this is the perfect start for building your brand around your audience.
What Does Your Product do for Your Clients?
This is not only an important question to consider for your current key demographic, but also one to consider for drawing in more demographics that may be seeking out the same product or services under the same need or motivation.
How Do These Individuals Receive Information?
The way in which your audience receives their information is another key factor in your next move. Are they primarily online or out checking the mailbox? The answer to these questions is essential to developing the right strategy.
How Do They Benefit from Your Business?
Additionally, understanding the way in which these individuals benefit from your business will also allow you to refine your brand. Is your product a necessity or a luxury to your demographic? The answer will help you make your brand more accessible to them in the right ways.
Who is Trusted by Your Audience?
Consider how reliable your content is as a source of information for your target audience. Is the voice of your brand one that these individuals would trust? This point will allow you to tweak your approach so that you can connect with your target customers easily over time.
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