Are You Aware of How Different Age Groups Are Using Social Media?

Knowing your target audience enhances social media marketing.

Marketing towards different age groups takes a great understanding of how specific demographics use and experience social media. In this blog, you will gain insight into how different demographics see social media. Knowing your target audience enhances social media marketing. Keep reading to learn some tips and strategic advances!

65 and Older

Older adults are under-valued on social media. While younger generations broadly use social media, especially Instagram and Snapchat, plenty of adults aged sixty-five and older use Facebook. Elders mainly use Facebook to socialize and join in on conversations while younger generations use Facebook as a self-identification tool (for example, posting selfies). Keywords or topics that attract seniors are “healthcare” and “community.”


Over half of people within this age range have a Facebook profile. Other notable platforms are LinkedIn and Instagram. Notably so, high-ranking professionals within this demographic use LinkedIn to network. LinkedIn has grown expeditiously and is one of the top platforms for selling products and gaining leads.


Individuals within this age range get their news from social media. Because updates occur on social media at the speed of light, it has even affected the way that news reporters craft their messages. How do you reach this demographic? Make sure that your social media content is of high journalistic quality. Quality always trumps quantity.

18-24 and 25-29

Those who are 18-24 love looking at images. 18-24 year olds use Instagram more than their older peers (25-29) year olds. 18-24 year olds also use Snapchat more than their older counterparts. While Instagram and Snapchat have grown tremendously since their launches, Facebook is still a fan favorite. Twitter also comes in at a close second. Amongst social media users overall, Millenials have the broadest usage of social media overall. People within this age demographic have multiple accounts.

How can you take advantage of this? You can hire some younger individuals on your team that are well-versed regarding all social media platforms. If you’re a business owner that’s unaware about social media, you may want to download some apps yourself so that you know how newer platforms work. You can also invest in social media analytics software tools that can give you an omnichannel view of how well people perceive your content. Our team of creative bloggers here at Adventure Web Interactive can even post daily and weekly blogs for your small business’ social media platforms such as Facebook, Twitter, Linkedin, and Pinterest.

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Keep up with our blog every week to learn about the latest in social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks. We offer incredible internet marketing and web design solutions, from blog writing to social media management. Contact us to see what we can do for your business today!

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