5 Tips for Getting Started on Twitter
As far as social media platforms go, Twitter can be fairly daunting. A lot of your typical social media content might be fairly image-centric, as that’s the kind of material that works well on Facebook, Instagram, or Pinterest. For a lot of business owners, the immediate benefits of Twitter aren’t always apparent. It may not be clear what you will actually end up using it for. Don’t worry, though—we have five tips for getting your foot in the door when using Twitter.
1. Choosing Your Username
Part of being successful on Twitter is making yourself visible. Your handle should make it obvious who you are and should also be easily searchable. Keep in mind this is how other users will identify you and if it isn’t clear, you won’t get very much engagement. That means the best option is typically just the name of your business, but if that’s unavailable, feel free to get a little creative with it.
2. Writing a Compelling Bio
Remember that this is a very open platform. Most interactions take place on the news feed rather than on individual pages, so when someone does come across your individual page, your bio must be concise and to the point. Think of it as a digital elevator pitch. How can you quickly and accurately sum up not just what your business does, but what your brand is all about?
3. Writing Your First Tweet
When writing your first tweet, don’t overthink it. You don’t need to say something groundbreaking or particularly memorable. Your real goal is just to establish that you’re an actual account, run by an actual person, and not a bot. Consider a simply introductory post encourage your followers to reach out to you with any questions or concerns.
4. Think Communication
Speaking of followers reaching out, business owners often forget that this is one of the most common uses for Twitter. It’s often a direct line to a business and people expect a response. Many larger companies have separate accounts specifically for addressing questions and complaints, but it’s always a topic worth your consideration. If you’re going to have a Twitter account, using it for communication is highly recommended.
5. Following the Right Accounts
Now that you’ve set your account up and have some sense of what you’re going to use it for, it’s time to follow some other accounts. This can be anyone from personal friends to other local businesses. It’s also important to look out for industry innovators—anyone in the same field as you who might have some relevant knowledge. Once you establish yourself, you can begin following more current or potential customers and expand your reach a bit.
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