5 Common SEO Myths Debunked
SEO is one of the holy grails of marketing. It is all about trying to crack the algorithm that search engines use to rank your site. Getting ranked highly matters significantly to your brand. SEO has the capability to put your business on the map and to expand your reach beyond physical boundaries. But there are a lot of misconceptions about SEO marketing, mostly since SEO is constantly changing. Here are some SEO myths you should avoid when building your website or blog.
You Only Have to Set Up SEO Once
Many people believe that SEO is a one-time project, and once it is set up it works automatically. In reality, SEO is an ongoing project that should be a part of your marketing strategy. If you want to keep your metrics from falling behind, your SEO efforts must also be maintained regularly to ensure your site is constantly ranked. It is also essential that you are on top of changes to search engine algorithms, advances in technology, and what your competition is doing.
Longer Format Equals Higher Ranking
Many marketers think that longer content will always improve rankings, but this isn’t necessarily true. The most crucial factor is that your content is relevant to your brand, not reaching a certain number of words. The length of your copy doesn’t matter as much as its content. You just need to make sure it answers the users’ questions, needs, and wants.
Keyword Research Isn’t Important
This myth is entirely untrue. Keywords are still an excellent way to boost rankings. Even though the top-ranked page usually gets the most total search traffic, every site can rank high for hundreds of keywords. Studies show that proper keyword use translates directly into your site’s organic traffic. Researching and using keywords can also help you design your page to be more relevant for your readers since you are using their words and ideas to optimize it.
More Internal Links Equal Higher Rankings
It is well-known that the highest ranking pages and sites have backlinks from external sites. Even though backlinks are vital, it is not enough to just have a high number of them. The quality of your backlinks also matters. In fact, some internal links can actually harm your search engine ranking. Make sure that if you include more backlinks, you target sites that are reliable and relevant to your brand. Do not simply use backlinks from anywhere; it’s better to have a few high-quality backlinks than hundreds of low-quality ones.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.