3 Avoidable Social Media Marketing Mistakes

3 Avoidable Social Media Marketing Mistakes

Whatever type of business you own, you can utilize social media to effectively market your brand.

Whatever type of business you own, you can utilize social media to effectively market your brand. Nearly everyone in today’s world is on at least one social media platform, and most people have more than one social media profile. You can reach far more people by creating and utilizing social media pages for your company. That being said, brands often make a few mistakes with their social media marketing. Avoid those mistakes with these tips!

Not Knowing Your Target Audience

People don’t like to be labeled and categorized, which is totally understandable. Everyone has something that makes them unique and that uniqueness should be celebrated. Avoid marketing campaigns that put people into boxes. Knowing things that your target audience values will help make your marketing campaigns more effective.

Not Verifying the Facts

If you post something on your blog or on your social media accounts and don’t make sure that it’s true, it can damage the credibility of your brand. We live in a world where even false news can spread like wildfire. Many social media users today are simply too lazy to check the facts. As a business owner, however, you need to make this a priority.

Posting Too Often

If there is a current, developing news story that is relevant to your industry that your followers might want to know, you should post updates as they happen. In your regular, day-to-day business operations, however, you should limit your social media posting to an absolute maximum of six per day.

Most of the people who use social media typically log in around brunch, lunch, dinner time, and bed time. You should schedule your social media posting for those times in order to reach as many people as possible. There are a few web sites that you can utilize if you would like to schedule those posts. Even if you’re only posting a couple of times per day, when the posts are timed well, you will be able to reach far more people.

Interested in Learning More About Social Media Marketing? Follow Our Blog!

For more tips on how to optimize your web content and drive more traffic to your social media pages, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on FacebookTwitterGoogle+YouTube, and LinkedIn.