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4 Digital Consumption Habits That Will Benefit Your Content Strategy

content strategyThese days content consumption is at an all-time high. In fact, most of our content consumption is digital. We have smartphones that provide us with a full array of vehicles to use from social media to news sources. Everything is now at our fingertips. As a result, a new era of digital consumption has created new standards. Here are some consumption habits that can inform your content strategy.

Double Screens Are The New Normal

Multi-tasking has evolved from a buzzword to something that we all do daily. In fact, we can be streaming a video clip while also looking up a recipe on our tablets. As a result, a brand requires exceptional content to gain the attention of readers. Understanding the behavior of your audience is a critical component of getting the attention of your readers.

In Real Time

With the rise of live streaming services, getting your message out in real time is an ideal solution for any business. In fact, apps like Snapchat and Facebook Live allow users to take real-time videos and share them with all their followers. As a result, brands are able to broadcast their content out to their customers directly.

Get Personal

Personalization is a key in any content strategy. In fact, adapting your specific content to your audience is a key in great brand strategy. Ideally, brands want their content to resonate with their intended audience. Therefore, with users wanting a more personalized experience providing them with tailored content can be a wonderful solution for your specific branding strategy.

Instant Messaging

Chat services are another incredible way to engage with your customers directly. In fact, younger consumers are trending towards using more and more chat apps. As a result, the need for instant communication is becoming more a necessity with younger consumers. Therefore, if you are looking to target these youngsters, it may behoove you to use instant messaging services to promote your brand.

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