4 Critical Content Optimization Rules
Maintaining a great blog on your website can be an excellent way to build your brand’s reputation, grab your reader’s attention, and showcase your site as a source of credible information. Additionally, a blog can be a powerful marketing tool. Producing quality articles that have been optimized to rank high in Internet search engines helps boost your web traffic over time. There are many things you can do to increase your online content’s impact, but the following four rules for content optimization have been proven to be most effective.
Use Competitive Keywords
One of the essential factors in content optimization is incorporating relevant keywords into your blog. Finding keywords that suit your niche and are competitive enough to rank is the first step in creating content that can reach your target audience. You can look at competitors’ sites to analyze what keywords they’re ranking for and use various online programs that can help you analyze your site’s traffic. Remember to place your keywords towards the front of your title, with the title being generally less than 60 characters.
Don’t Forget About Great Writing!
Of course, when hoping to attract regular readers of your content, you should take care to write quality blog posts. Stringing keywords together is not enough to bring readers back to your site week after week. Google scans for readability, which is improved by correct grammar, spelling, and flow of your content. If you don’t feel confident in your writing abilities, you can explore hiring other writers after sampling their work. You can also improve your blogs’ readability by breaking your articles into subheadings and adding appealing images relevant to your content.
Avoid Keyword Stuffing
While keywords are important for content optimization, you shouldn’t stuff your content with keywords and key phrases. This often makes your content difficult to read, and it doesn’t fool Google. In fact, if Google notices your content is stuffed with keywords, it can often hurt your ranking.
Add Those Final Touches
Before you publish your content, make sure it is edited and formatted to look its very best. Remember these final steps before publishing your blogs:
- Use alt tags for images, typically a target keyword or secondary keyword
- Break up the blog into easy-to-read sections with heading and subheadings
- Add keyword tags to make your blog searchable on your site
- Add an SEO-optimized title and meta description
By remembering these tips for content optimization, you can begin to effectively reach your target audience with the content they are looking for.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.