The 4 Components of a Successful Facebook Ad
Are you using Facebook to advertise your business? Facebook has a higher rate of ad clicks than any other social media site! Most companies nowadays use Facebook to create company pages for interacting with their client base and Facebook ads to reach new clients. So, how do you ensure that you create a successful Facebook ad? Here are the 4 main components that will boost the effectiveness of your ad.
The first step to creating a successful Facebook ad is to select the correct target audience. Who do you want to see your ad? After you’ve decided this, the next step is to make sure that the ad you create is relevant to your target audience. To do this, you can use a feature in the Facebook advertising platform that rates your ads and gives you a relevance score. The more relevant your ads, the more favorably the Facebook algorithm will treat them.
Most consumers on the Internet–especially younger consumers–are motivated by visual aesthetics. This simply means that you are a lot more likely to catch someone’s eye as they are scrolling through their Facebook newsfeed if you use an interesting image rather than a block of text. Aside from being more eye-catching and memorable, visual ads are treated more favorably in the Facebook algorithm, so you are more likely to have a successful Facebook ad. Consider using a creative image, a carousel of images, or a video for your ad.
Why should a consumer click on your ad? After you’ve caught their eye, you want to give consumers a good reason that will motivate them to click through to your site. You want to offer something that sets you apart from your competition but is also believable. So, for example, saying that you have the best coffee in the world is not really believable, but offering a coupon for a free cup of joe and a pastry is a good incentive for consumers to click through to your website.
Call To Action
Finally, even the most beautiful ad needs a clear call to action. After you have caught the consumer’s eye, you want to give them some direction for what to do next. Your call to action could be “Click now to claim your coupon!”. Add a sense of urgency with a time limit, such as “Only 100 coupons available! Claim yours now!” An incisive call to action is the final step that creates your successful Facebook ad.
Adventure Web Interactive
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