How to Maximize SEO During Black Friday and Cyber Monday
Black Friday and Cyber Monday have passed us, although their deals and savings still seem to linger. There’s no doubt that both of these unofficial holidays bring untold profits for many retailers and sellers alike; since 2015, ecommerce sales have been predicted to have raised by at least 25%. And while all the numbers aren’t quite known, it’s definitely undeniable that Black Friday and Cyber Monday are profitable days that need to be taken advantage of by marketers. So, how can you do that through social media? Read on to find out.
Don’t Stop After it’s Over
If you can’t continue your sales past Cyber Monday for whatever reason, that doesn’t mean you have to stop utilizing SEO to boost your sales. There are plenty of ways to keep the holiday sales pumping–after all, the whole reason we have these holidays are so we can gather gifts at low prices. Make sure you’re marketing your social media posts towards savings, deals, and high-selling products. Don’t sell yourself short!
It probably seems early to start planning for next year, right? Wrong. While you may not have next year’s products planned out, your marketing strategy can easily be thought out months in advance. Talk with your social media team to figure out hashtags you’d like to use, what strategies you’d like to try, and what you’ll be doing to reach out to your audience. Planning is always better than flying blind.
During the holidays, your website is likely to gain a lot of traffic when you’re an ecommerce business. If these customers see out-of-date or untrue information on your landing pages and content pages, they’re not going to be happy. Make sure that your pages are constantly being updated with the correct information, so your customers aren’t misled.
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