3 Ways to Efficiently Maximize Link Building in Your Social Media Plan
Long gone are the days of businesses only using traditional marketing tactics to grow. That’s not to say that traditional tactics are dead because they aren’t. But traditional marketing is not the only way to bring awareness to your brand or company. Today, social media is a massive component of any effective marketing strategy. When it comes to link building through your social media channels, you cannot deny it’s power. Social media allows your brand to grow its SEO efforts, boost engagement, and expand your overall reach, making it a digital marketing force to be messed with! Read on to learn how link building improves your digital marketing and social media plans.
Cross-Link Social Accounts
Cross-linking is the top reason businesses have to have more than just one social channel. Businesses can not possibly expect possible customers always to find them. Sometimes you have to make it a bit easier for your audience to see you. Why? Believe it or not, if somebody is following your brand on one specific social channel, they’re more than likely going to be more willing to follow you on your other social media channels. To keep their interest, you have to make it easy for them to find you on other social accounts. The most effective way to do this is through cross-linking. You can cross-link in many different ways too. For example, you could provide a link to your Instagram account in your Twitter bio. This creates promotion consistency and gives you as much exposure as possible.
Utilize Your Calls to Action in Your Profile Bios
A call to action (CTA) is a prompt to encourage some kind of response from your audience. Your CTA could be to fill out a contact form, subscribe, or buy a particular product, as long as it encourages your audience to act. Using CTAs with social media is very smart because regardless of the platform you use, it allows you to push a service or product whenever you make a new post.
Grab Attention with Images
Social media is the poster child for good-quality images. The best way to generate more traffic and clicks to your site is to not only incorporate shortened URLs but to place those URLs with high-quality photos. With social media, the biggest chance of getting your posts seen is to include these images with every post. Just make sure that the image is very relevant to the link that you’re posting alongside the picture.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.